Category: Business Advice

Business Advice

Keeping your website updated with quality content

Business websites should be updated on a regular basis, including written and visual content to improve their position on search engines and also keep their customers engaged.

Online marketing is so important these days, due to the increase level of web users, more businesses are turning to online marketing strategies to improve their company sales. While there are many elements to online marketing, keeping your website up to date with fresh relevant content is probably the most important. For instance, having eye-catching social media posts that direct customers to a poorly designed website will not benefit your business at all.

A good way to keep content on your website fresh is by including a blog, this way to can add new posts in a very interactive way.

You should also update any written text on your site regularly and change images to suit recent promotions or a change of season. All these small steps in keeping your website fresh will help to improve SEO, in turn leading to more traffic to your site.

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Business Advice

Investing in a friend’s business: The risks

If you’re considering investing in a friend’s startup but are having a few doubts, it’s important to not make any rash decisions. Whether you’ve grown a company before, or are also a first timer in investing, you have to go through the facts. You need to put on your business face and ask your friend:

What are the risks?
What’s the timeline?
Who else is investing?
How much have you already put in to your business?
Will this impact out friendship in any way?
Are you doing this full time?

There are of course many other questions your friend will need to answer, but by asking these first, you’ll get a better feeling about how likely success is for the startup. You also have to forget your friend’s personality and how nice they are, but look at them as a businessperson or entrepreneur. It’s not just about having faith in the product or service, you also have to put faith in the individual, and ask yourself whether you feel you can genuinely help them succeed. Investing is a big decision; so take your time to really think things through.

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