LinkedIn has become the number one B2B online networking platform, but of course, it’s widely recognised as a social network too. It’s not just B2B companies utilising this space though, there are many B2C companies that see benefits of using LinkedIn too, whilst it’s a great way to upload your CV and create an online profile, so you do have a varied mix of people using LinkedIn. With this in mind, utilising LinkedIn ads can be extremely beneficial. It can help you build connections with the right type of companies or individuals, it can help you raise awareness of a particular product or service, or it can be used to spread the word about your brand in your local area. There are many different ways to reach key demographics, but as far as targeting goes, LinkedIn’s advertising platforms is up there with the best, and we do recommend you give it a try for one of your next campaigns.