Business Investment

Why Should You Include Social Media Marketing into Your Budget?

All you need to do is think about how many hours a day the typical adult spends on social media to know that you should definitely be utilising it to promote your business. Here are five big reasons why you shouldn’t be thinking twice about making it a priority.

1. It’s Affordable: compared to print and TV ads, social media offers a much more affordable option for advertising.

2. It’s Accessible: a lot of social media marketing is trial and error and you can get a lot of important data from it. Once you take the time to understand your target audience, you can use analytics to help you gauge what works and what doesn’t.

3. It’s Effective: with today’s technology people spend a lot of time online and on social media so if that is where the people are, that is where the advertising should be.

4. It Builds Customer Relationships: social media allows for engagement with those that interact with your content, always take full advantage of customer engagement.

5. It Unites Your Target Audience: the beauty of social media is that like-minded people tend to converge into one accessible place. This can massively aid your marketing.

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Business Investment

Social Media Platforms, More or Less?

It is a misconception that businesses should be on as many social platforms as possible, to increase their visibility. Being on too many platforms can actually have a negative impact against your brand.

Instead of trying to be on every platform that you can, you should:

-Figure out which platforms work best for your business.
-Think about how many platforms you can consistently manage and keep up to date.
-Ensure you are creating content that is the proper medium for each of those platforms and catered towards your target audience.
-Keep each of these platforms current and stay engaged with your followers on each of those accounts.

If you are unable to effectively and reliably manage each of your platforms, with a consistent brand voice, then you may need to consider removing or suspending the accounts that are the least beneficial to your business. Having an account that is outdated or mismanaged could cause more harm than good.

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Business Investment

Should you invest in Google Ads?

Google ads are one of the most powerful forms of advertising that you can use for every single business but are particularly useful if your business is small or a start-up.

Google Ads can bring in a high amount of business which could translate into sales due to the type of advertising that it is. The whole idea is that Google Ads shows your business at the top of the list when people search for keywords that relate to your product or service.

Google Ads also do not tie you into large sums of money or contracts, you can invest as little as you like so this can often be a cheaper form of advertising than say radios or magazines which are often expensive.

We think every business should at least trial using Google Ads to see if they will work for your business, and this is very dependent on your business sector. If your target audience is predominately offline then Google Ads may not be worth the investment but could potentially bring you new customers.

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Business Investment

Investing in your business

Investing in your business could be one of the most strategic and production financial decisions you can make, providing your business is heading in the right direction and has potential. If your business is failing an investment could make your business and increase sales massively, only if you invest in the correct areas of your business. But you must keep in mind that not all businesses make it big.

Investing in marketing could see your business grow and sales increase but before investing you will need to consider; does your business have the potential to grow? Is your service or product unique? if not what sets you above the rest? Investing in your business can be a risky move and could cost you a lot of money. You must ensure that your business is ready for growth.

Several businesses have the potential to grow and expand but funds may be limited, if your business is already flourishing but limited funds are holding you back then an investment might be the best business decision you will make.

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Business Investment

Can you grow your social media organically?

With so many options out there for cheap marketing such as Facebook ads or google ads the art of organically growing your business is becoming less and less.

Many people are opting to pay for advertising due to convenience and now more than ever it is cost effective. But for small businesses or start ups the funds to plough into advertising may be tight or non-existent.

Often a lot of businesses think they need to pay for advertising to grow social media platforms but this is far from the truth. With time, effort and commitment, you can easily grow your social media following and engagement without spending a penny.

The real key to growing your socials organically is commitment. Sharing one post or story once a month really isn’t going to do much at all. You need to commit to sharing valuable and engaging content very frequently with most experts recommending one post per day with several stories will give you optimal results.

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Business Investment

Hashtags on Instagram

Using hashtags on Instagram is a great way to expand your reach, increase engagement and up your following but if you use hashtags incorrectly and it can have a negative effect.

How many hashtags should you really use?

Instagram allows a maximum of 30 hashtags per post, you could use the max and hope for the best but this will only do so much. Some users report that using less hashtags or a max of 10 has a better reach than using the full 30, others report that the more hashtags the better. The perfect amount will vary from business to business, so we recommend you have a good play. Switch things up to see what works best for you.

What hashtags should I use?

You should always use hashtags that are relevant to what you are posting, just using any old hashtag will not work – you want to reach your ideal customer so use your hashtags wisely. You need to be strategic with your hashtags. Research popular hashtags for your business. You want to use hashtags that have following so short and popular words may work better.

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Business Investment

The do’s and don’ts of Facebook ads

Facebook ads are a great way to promote your product or business and engage with new or current customers. They can drastically increase leads and sales if done correctly.

Dos
– Target Audience – it is super important to target the correct audience for your business
– Use different ad formats
– Get creative with your headlines
– Use top quality images
– Include links
– Check your stats to see how your ads perform

Don’ts
– Advertise to everyone – you don’t want to waste your money showing ads to people who are unlikely to turn into a customer
– Be boring and repetitive – create eye catching and fresh ads
– Come across too ‘salesy’ – people find this off-putting
– Copy the competition – save yourself the embarrassment if you get caught out. Be original.
– Don’t forget to check your ads before posting – spelling mistakes, grammar etc.

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Business Advice

When it’s time to stop procrastinating

If you’re a business owner or are perhaps a self-employed freelancer, one of the challenges you’ve most likely faced at some point is procrastination.

We’re all guilty of it. This is when we delay important tasks that need to be done or possibly leave those tasks until the very last minute. It’s an easy thing to do, especially at university, as it seems most students do this, but you have to act very differently as a business owner or freelancer. If you’re not driving sales, chasing money owed to you and producing good quality products or services, you’re putting yourself in a vulnerable situation. There is nobody above you to pick up the slack; you have to put in the work to drive sales for your business. Freelancers have to act the same in many ways because without marketing your talents, you can’t expect people to invest in you or trust you. Staying organised is one thing, but make sure the work that needs to be done is being completed, because this can be a tricky spell to get out of if you let too much work build up.

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Business Advice

Utilising LinkedIn Ads

LinkedIn has become the number one B2B online networking platform, but of course, it’s widely recognised as a social network too. It’s not just B2B companies utilising this space though, there are many B2C companies that see benefits of using LinkedIn too, whilst it’s a great way to upload your CV and create an online profile, so you do have a varied mix of people using LinkedIn. With this in mind, utilising LinkedIn ads can be extremely beneficial. It can help you build connections with the right type of companies or individuals, it can help you raise awareness of a particular product or service, or it can be used to spread the word about your brand in your local area. There are many different ways to reach key demographics, but as far as targeting goes, LinkedIn’s advertising platforms is up there with the best, and we do recommend you give it a try for one of your next campaigns.

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Business Advice

How email marketing can help your business

Combining online and offline marketing strategies are the best way to get maximum reach from your business. That said, email marketing tends to be pushed to the back of the queue compared to social media marketing and business brochures for example.

Email marketing can be an effective tool if done correctly. Once you have a growing list of subscribers, sending out regular emails is definitely an effective marketing strategy, but only once the email is opened. Improving your open rate can be achieved by creating curiosity with your email title, making the recipient want to know more.

Once the email is opened you want to include a good amount of visuals complimented with to the point written content to drive the point clearly. A great way to break a chunky text box up is by using bullet points with simple short points. Always provide easy links to your website and relevant contact information for the readers.

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