We have been using emails since 1971, when Ray Tomlinson sent the first one. In 1973 Gary Thuerk, a marketing manager, sent the first commercial email, resulting in $13 million of sales. Since then, email has grown considerably to the most used form of written communication.
Email marketing is an essential type of direct marketing and digital marketing. It is used to connect and communicate with your customers and ideal customers.
Once you have built your email list, you can quickly reach people interested in your brand, no matter how big or small. As email is global, there is no telling where in the world the email will reach.
When sending a marketing email to your list, make it sound like you are only speaking to the reader, not a list of people. Conversational emails help you build a relationship with the receiver, who in turn may become a customer.