Using hashtags on Instagram is a great way to expand your reach, increase engagement and up your following but if you use hashtags incorrectly and it can have a negative effect.
How many hashtags should you really use?
Instagram allows a maximum of 30 hashtags per post, you could use the max and hope for the best but this will only do so much. Some users report that using less hashtags or a max of 10 has a better reach than using the full 30, others report that the more hashtags the better. The perfect amount will vary from business to business, so we recommend you have a good play. Switch things up to see what works best for you.
What hashtags should I use?
You should always use hashtags that are relevant to what you are posting, just using any old hashtag will not work – you want to reach your ideal customer so use your hashtags wisely. You need to be strategic with your hashtags. Research popular hashtags for your business. You want to use hashtags that have following so short and popular words may work better.