It is a misconception that businesses should be on as many social platforms as possible, to increase their visibility. Being on too many platforms can actually have a negative impact against your brand.

Instead of trying to be on every platform that you can, you should:

-Figure out which platforms work best for your business.
-Think about how many platforms you can consistently manage and keep up to date.
-Ensure you are creating content that is the proper medium for each of those platforms and catered towards your target audience.
-Keep each of these platforms current and stay engaged with your followers on each of those accounts.

If you are unable to effectively and reliably manage each of your platforms, with a consistent brand voice, then you may need to consider removing or suspending the accounts that are the least beneficial to your business. Having an account that is outdated or mismanaged could cause more harm than good.