Business Investment

The do’s and don’ts of Facebook ads

Facebook ads are a great way to promote your product or business and engage with new or current customers. They can drastically increase leads and sales if done correctly.

Dos
– Target Audience – it is super important to target the correct audience for your business
– Use different ad formats
– Get creative with your headlines
– Use top quality images
– Include links
– Check your stats to see how your ads perform

Don’ts
– Advertise to everyone – you don’t want to waste your money showing ads to people who are unlikely to turn into a customer
– Be boring and repetitive – create eye catching and fresh ads
– Come across too ‘salesy’ – people find this off-putting
– Copy the competition – save yourself the embarrassment if you get caught out. Be original.
– Don’t forget to check your ads before posting – spelling mistakes, grammar etc.