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What is Email Marketing?
We have been using emails since 1971, when Ray Tomlinson sent the first one. In 1973 Gary Thuerk, a marketing manager, sent the first commercial email, resulting in $13 million of sales. Since then, email has grown considerably to the… Read the full post
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Why You Should Invest in a Vector Image for Your Brand Logo
As a start-up, it can be very tempting to go with a very inexpensive, option for your logo and branding package but if you will not be getting a quality logo that is created from a vector image, you are… Read the full post
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Utilising LinkedIn Ads
LinkedIn has become the number one B2B online networking platform, but of course, it’s widely recognised as a social network too. It’s not just B2B companies utilising this space though, there are many B2C companies that see benefits of using… Read the full post
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How email marketing can help your business
Combining online and offline marketing strategies are the best way to get maximum reach from your business. That said, email marketing tends to be pushed to the back of the queue compared to social media marketing and business brochures for… Read the full post
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Keeping your website updated with quality content
Business websites should be updated on a regular basis, including written and visual content to improve their position on search engines and also keep their customers engaged. Online marketing is so important these days, due to the increasing level of… Read the full post