Business Investment Web Solutions

Facebook ads are a great way to promote your product or business and engage with new or current customers. They can drastically increase leads and sales if done correctly.

Dos
– Target Audience – it is super important to target the correct audience for your business
– Use different ad formats
– Get creative with your headlines
– Use top quality images
– Include links
– Check your stats to see how your ads perform

Don’ts
– Advertise to everyone – you don’t want to waste your money showing ads to people who are unlikely to turn into a customer
– Be boring and repetitive – create eye catching and fresh ads
– Come across too ‘salesy’ – people find this off-putting
– Copy the competition – save yourself the embarrassment if you get caught out. Be original.
– Don’t forget to check your ads before posting – spelling mistakes, grammar etc.

No matter what industry you’re in, when you create a start-up business, one of the first things you’re likely to consider is whether or not to look for an investor. Bringing an investor on board can make sense, especially if you find the right organisation or individual who can take you to the next level, but sometimes this is a step too soon for small businesses, especially start-ups. Let’s say you have absolutely no start-up experience whatsoever. It’s highly unlikely you’ll get a good investment with your first try. It’s often a case of trial and error when it comes to choosing the right investor, so you may want to get some experience in the bag first.

You also have to think carefully about ownership. You are essentially selling ownership so can’t decide everything by yourself. The relationship with your investor matters a great deal, so rather than working alone you need to embrace teamwork. It’s also important to think about how scalable the investment opportunity is. If for example, doubling your sales means doubling your headcount, then some investors may be deterred and rightly so. They need to see healthy potential. There are many cases where people get the investment they need but they can’t succeed even with the funds they wanted so you do have to think carefully about where that money will be utilised but there will never been any certainty of success.

If you’re only just getting the ball rolling and there is a lot more you can do on your own with the resources available, then you should put as much time and effort into getting your business setup. It’s a sad truth that many individuals work for free 24/7 on companies where they do not hold more than a percent of the shares, so whatever you do, don’t be that person!

Welcome to business investment solutions